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Therefore storytelling is the sum of everything the company communicates about itself and the public's perceptions of it. It is difficult to control it in its entirety, but this does not mean that marketing must give up paying attention to it: the history of the brand is what makes the difference on the market today and cannot be overlooked. What is content marketing B2B content marketing is an activity that involves the production and publication of information materials for customers and prospects.
To all intents and purposes it is part of storytelling, it is one of the ways in which the company's story can wedding photo editing service express itself. Among the most widespread forms of content marketing are blog posts, "pillar" content (those that define key topics and fundamental problems in a company's sector of activity), videos, whitepapers and infographics, e-books and webinars, questionnaires and videos. New Call-to-action Thanks to the diffusion of this content, the company attracts the attention of leads and tries to create a long-term contact that leads from information to purchase.
Content marketing is also useful for keeping the relationship with existing customers alive and strengthening it over time. Below are some tips for managing B2B corporate storytelling well. 1. Take care of the brand identity Every element of the company brand identity must be carefully looked after. Periodically it is useful to observe the image that the company offers of itself through logos, colors, layout of communication materials and analyze whether they are in line with the values you wish to convey. All the visual elements that belong to the company must be able to communicate the brand in a coordinated way, making it recognizable on the market and by its employees.
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