Sale of innovative energy solutions

Prisila

The facts. . pm on Saturday evening. Our CRM system fires an email to contacts with the subject "test" and the mysterious content "Asasfsfafsa zxvzvz". A collaborator writes to me, what is this stuff? Did you make it? Hmm, I'd say no. A virus? For the love of god we already have enough here in Milan. So? Let's say that before understanding what happened, let's try to understand what to do. It bothers me to leave things pending, it's pm and it's late. I'm writing to Gianluca, maybe he's awake. The reaction. In minutes of chatting about what happened we think of writing something to everyone. Yes, but what? The excuses are trivial and then excuses of what we don't really know what happened? Shall we laugh at it? But yes, let's lighten up, come on. We could use the absurd text of the email. Why not? Here is the text of the email we sent to the involved.

We are writing to you because today you may have received a rather mysterious, not to photo editing servies mention incomprehensible, email from us. Now, you might think it was an error on the part of one of our colleagues who excitedly clicked one button too many, or - even - a computer virus (Even a computer virus? We're good!!!) Ash, how much you underestimate us ! Asasfsfafsa zxvzvz is clearly our greeting - secret and in code - that we exchange every weekend and that at this point we are forced to reveal to you: "Have a good weekend and cuddly hugs, but only until Monday" Sorry for sending and again Asasfsfafsa zxvzvz to you. The excited OFG team.



The result In the end I have to say that it went well, many of the played along and responded by wishing us Asasfsfafsa zxvzvz too. At this point the catchphrase started. We made a post about it on Instagram and Facebook and are writing an article about it. In our small way, all our touchpoints are covered and we are using them to tell this story. Our result? We managed to exploit a potential problem and turn it around in a way to joke and have some fun with what for us are now the "four hundred and seventy". - The company's assets and the media. Okay. Made a mistake. Once a solution has been found, where is it communicated.