How does Smartbound do it

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Properties > and then typing person in the Search for a property bar. Click "Add a person." Give your person a name and description Fill in the internal notes about your functions, objectives and challenges Write your story. This helps give some context and life to this person who you are going to spend a lot of time creating marketing strategies for. Click "Save." Once you've created your buyer personas in HubSpot, you can use them to seriously streamline your marketing tactics within the CRM. If this is your first time building buyer personas, HubSpot has an entire Make My Persona tool dedicated to helping you create great buyer personas. buyer persona How to use your new Buyer Personas in HubSpot There are many things you can do with your HubSpot buyer personas. If you're familiar with HubSpot properties, here's how your personas are saved in HubSpot.

Thus, each contact can be associated with a specific buyer persona. That opens photo retouching up a ton of possibilities for your marketing strategy. Connect the forms with the buyer personas . You can associate certain form responses with a specific buyer persona. For example, let's say your contact form includes a dropdown that asks "what industry do you work in?" You can configure your forms so that, depending on the answer the lead chooses, a buyer persona is automatically assigned. Create segmented email lists . Since your contacts are associated with specific HubSpot buyer personas, you can create contact lists segmented by those personas.



This allows you to develop email campaigns that are hyper-specific to that particular person. Create targeted marketing campaigns for each persona within HubSpot . You can create entire workflows and marketing campaigns linked to specific buyer personas within HubSpot. Once you have the HubSpot buyer persona tool under control, the possibilities are endless. Segment your data by buyer persona, develop highly segmented email campaigns and workflows , and much more.