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An engine without fuel, in fact, does not move; one with petrol instead of diesel will not work and another with little petrol will not be constant. To have an always performing marketing machine you must therefore keep it well fed: only in this way will you be able to ensure a constant flow of leads for the company. Here are some tips to avoid having your car broken down. Choosing the right content fuel Even more important than writing, it is important to write the right content, i.e. suitable for the different buyer personas identified in the strategy and for each phase of the buyer's journey.
For example, if the target audience is more creative, they may prefer graphic content such as videos, slide wedding photo editing service shows and infographics, rather than white papers and eBooks; on the contrary, if you are targeting technicians and engineers, perhaps they will prefer to read more in-depth research. It is essential to put yourself in your potential customers' shoes to offer them what they are looking for and prefer. New Call-to-action Have a full “tank”. To give a very generic, albeit correct, definition of inbound marketing, we can say.
That it is an online strategy for B B in which the blog attracts qualified visitors and the more in-depth premium content transforms traffic into leads. As you will notice, it involves content in both phases and therefore, the more you publish on the company blog, the more users you attract, the more premium content you offer and the better your lead generation will be . Day after day, month after month, it is necessary to define a system that is capable of producing a good amount of content, always paying attention to its quality.
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